Research on the Design of Cultural and Creative Products of Xingcheng Ancient City Based on Hierarchical Analysis Method

DOI

10.2991/978-2-38476-297-2_68How to use a DOI?

Keywords

Analytic Hierarchy Process; Design Elements; Cultural and Creative Products

Abstract

The purpose is to find an objective design method for the cultural and creative products of Xingcheng Ancient City, and to explore the cultural and creative products of Xingcheng Ancient City that satisfy users’ preferences. The method is to divide the design elements of Xingcheng Ancient City into three factors, namely, cultural factors, architectural factors and functional factors, and use the hierarchical analysis method to construct a decision model to calculate the user’s preference for these elements so as to determine the design objectives, and finally arrive at the design scheme for the cultural and creative products of Xingcheng Ancient City. The result is that according to the results of the consumer research, the hierarchical analysis method is used to rank the design elements, and it is concluded that the design elements led by the iconic building under the architectural element account for the highest percentage, which provides design objectives for the design practice of Xingcheng Ancient City’s cultural and creative products. It is concluded that through the design elements of Xingcheng Ancient City, the Xingcheng Ancient City cultural and creative products that meet the user’s needs are derived, which serve the purpose of publicizing the culture of Xingcheng Ancient City, and also provide a certain amount of exploration for the Great Wall’s cultural and creative product design research.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Yue Zhu
AU  - Aijia Wang
PY  - 2024
DA  - 2024/10/31
TI  - Research on the Design of Cultural and Creative Products of Xingcheng Ancient City Based on Hierarchical Analysis Method
BT  - Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)
PB  - Atlantis Press
SP  - 543
EP  - 549
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-297-2_68
DO  - 10.2991/978-2-38476-297-2_68
ID  - Zhu2024
ER  -