Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

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A Data-Driven Research of Sales and Delivery on JD.Com Platform: Based on DID Model

Authors
Ziming Guo1, *
1Software College, Shenyang Normal University, Shenyang, 110034, China
*Corresponding author. Email: 201521311@stu.ncwu.edu.cn
Corresponding Author
Ziming Guo
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-31-2_281How to use a DOI?
Keywords
E-commerce; Data-Driven; Sales; Delivery
Abstract

E-commerce has become an integral part of people’s lives and its ease and breadth have given great convenience. Price changes and platform activity are always points of concern in people’s online purchases. This paper takes the JD.com platform as the research object to explore the impact of the Butterfly Festival on JD.com sales and delivery speed. Data from the database provided by JD.com are used for the analysis. Two time periods during and after the Butterfly Festival were selected, the parameters were estimated by linear regression based on the DID model, and the results obtained were representative and convincing because of the large data sample. By comparing the data during and after the Butterfly Festival, it was found that there was a decrease in the average sales per item and no significant impact on the delivery speed. For these phenomena, reasonable explanations and future predictions were made based on the characteristics of the JD.com platform and the industry. In conclusion, the Butterfly Festival must have been a success and made a significant contribution to JD.com’s first-quarter sales in 2018, while it can be seen that JD.com is a mature platform in terms of logistics management. In the future, JD.com can launch strategies for different customer populations on a large scale to make JD.com a larger and more mature integrated e-commerce platform.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
978-2-494069-31-2
ISSN
2352-5398
DOI
10.2991/978-2-494069-31-2_281How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ziming Guo
PY  - 2022
DA  - 2022/12/29
TI  - A Data-Driven Research of Sales and Delivery on JD.Com Platform: Based on DID Model
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 2395
EP  - 2403
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_281
DO  - 10.2991/978-2-494069-31-2_281
ID  - Guo2022
ER  -