Analysis of the Gender Stereotypes on Food Preferences

DOI

10.2991/978-2-494069-31-2_433How to use a DOI?

Keywords

Food; Gender stereotypes; Culture; Diet; Sign; Female; Male

Abstract

Food not only meets our energy needs, but also has a social function. It has strong impacts on perceptions of masculinity and femininity, conveys gender stereotypes, which will further influence our food choices. From the anthropological perspective, this paper makes a cultural description of food and its gender significance, and analyzes the deep logic behind it by analyzing the gender differences in human eating activities. These gender stereotypes may have a huge impact on food selection and design based on gender roles in the food industry, so as to withdraw from more targeted design of food favored by consumers in the future.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yue Zhao
PY  - 2022
DA  - 2022/12/29
TI  - Analysis of the Gender Stereotypes on Food Preferences
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 3688
EP  - 3693
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_433
DO  - 10.2991/978-2-494069-31-2_433
ID  - Zhao2022
ER  -