Exploration of the “Four-micro” Model of Corporate Culture Communication Based on Convergence Media Technology

With the Practice of Corporate Culture Communication in SGCC New Staff Training as an Example

DOI

10.2991/978-2-494069-31-2_42How to use a DOI?

Keywords

Convergence Media Technology; Corporate Culture Communication; new staff training

Abstract

To promote the corporate culture embedded in the new staff training of SGCC, we apply the media convergence technology to corporate culture communication with the “Four-micro” micro-work competitions as the carrier. With the practice of Corporate Culture Communication in SGCC new staff training as an example, the paper expounds on the connotation, the theoretical basis and the realization path of the “Four-micro” model of corporate culture communication, aiming to provide references for enhancing the effect of corporate culture communication in the large-scale new staff training by using convergence media technology.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiuhua Li
AU  - Fei Ye
AU  - Chao Zhang
AU  - Guangling Gao
AU  - Huiyan Yin
AU  - Yuan Chen
PY  - 2022
DA  - 2022/12/29
TI  - Exploration of the “Four-micro” Model of Corporate Culture Communication Based on Convergence Media Technology
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 332
EP  - 339
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_42
DO  - 10.2991/978-2-494069-31-2_42
ID  - Li2022
ER  -