The Cases Studies on How Positive and Negative Media Messages Shape People’s Behavior and Personal Well-being

DOI

10.2991/978-2-494069-31-2_258How to use a DOI?

Keywords

Online public opinion; Public opinion events; Evolution process; Evolution law; Guide strategy

Abstract

Network public opinion events have brought a series of influences to the society and people’s life with an evolution trend different from the traditional public opinion in the past. The research on the evolution of its process and rules will ultimately help the government to adjust the strategy of network public opinion management and guidance. In terms of exploring the process and rules of the evolution of China’s network public opinion, the paper first introduces the related research on the evolution of network public opinion, defines the concept of network public opinion, and summarizes the role and effect of network public opinion. Then, in the research of the evolution process of online public opinion, the existing search index data in Baidu Index and 40 annual major online public opinion events summarized by the Institute of Social Sciences of China in 2011 ~ 2012 are used as samples to classify the process model of the evolution of online public opinion. At the same time, detailed analysis of the network public opinion evolution process of each stage of the development of the state. In the research on the evolution law of network public opinion, 120 major network public opinion events from 2007 to 2012 are selected and the social science statistical software SPSS16.0 is used for detailed statistical analysis to depict the evolution law of China’s network public opinion, and some enlightenment is drawn from the research on the evolution process and law of network public opinion. The effective strategies to deal with and guide online public opinion are carefully analyzed. In order to manage public opinion reasonably, the government can build an online interactive platform for the Olympic situation, strengthen the communication of public opinion, improve the early warning system of the online Olympic situation, and prevent problems before they occur. At the same time, an overall mechanism for online linkage of relevant departments can also be established, effective information can be delivered in a timely manner, and government affairs can be disclosed in a timely manner.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuchen Guo
PY  - 2022
DA  - 2022/12/29
TI  - The Cases Studies on How Positive and Negative Media Messages Shape People’s Behavior and Personal Well-being
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 2198
EP  - 2205
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_258
DO  - 10.2991/978-2-494069-31-2_258
ID  - Guo2022
ER  -