Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

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What Predicts Intention to Purchase New Energy Vehicles Between Males and Females in China: Using Extended Theory of Planned Behavior

Authors
Qinhui Zhan1, *
1University of Shanghai for Science and Technology, Shanghai, China
*Corresponding author. Email: 1731068468@qq.com
Corresponding Author
Qinhui Zhan
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-31-2_11How to use a DOI?
Keywords
Theory of planned behavior; new energy vehicles; affective attitude; gender
Abstract

Drawing on the theory of planned behavior (TPB), the aim of this study is to explore affective attitude, cognitive attitude, subjective norms, and perceived behavioral control that affect the intention to purchase new energy vehicles (NEVs) and the moderating effect of gender on the relationship between attitudes and behavioral intention. A total of 706 participants were recruited to complete an online questionnaire on NEVs in China via the Sojump survey platform. The results indicate that cognitive attitude, subjective norms, and perceived behavioral control positively predicted the intention to buy a NEV, while affective attitude was negatively correlated to behavioral intention. In addition, the gender had a significant moderating effect on the relationship between affective attitude and intention to buy a NEV. Theoretical contributions and practical contributions are discussed as well.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
978-2-494069-31-2
ISSN
2352-5398
DOI
10.2991/978-2-494069-31-2_11How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qinhui Zhan
PY  - 2022
DA  - 2022/12/29
TI  - What Predicts Intention to Purchase New Energy Vehicles Between Males and Females in China: Using Extended Theory of Planned Behavior
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 79
EP  - 91
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_11
DO  - 10.2991/978-2-494069-31-2_11
ID  - Zhan2022
ER  -