Research On the Relationship Between Self-control and Impulsive Consumption of College Students

DOI

10.2991/assehr.k.210806.160How to use a DOI?

Keywords

self-control impulsive consumption impact

Abstract

The Internet has been increasingly applied to life scenarios, and people’s consumption habits are gradually changing. Online shopping with rich varieties and low prices is popular among college students. Online shopping has brought great convenience,and it also willing to encourage students through Internet show themself.There are more and more “shopaholic”.This phenomenon is network impulse consumption.At present, influenced by the factors such as consumption habits along with psychology of comparison, impulsive consumption of college students has become a commonplace. Self-control, as an important ability of willpower, is the primary condition for human emotion management and behavior regulation. This paper mainly explores the relationship between self-control and impulsive purchase of college students, and makes an in-depth analysis and discussion on the regulation approaches of self-control on impulsive purchase behavior of college students.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Xichun
PY  - 2021
DA  - 2021/08/09
TI  - Research On the Relationship Between Self-control and Impulsive Consumption of College Students
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 845
EP  - 848
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.160
DO  - 10.2991/assehr.k.210806.160
ID  - Xichun2021
ER  -