Influencing Mechanism of Network Public Opinions on Enterprise Public-Relation Management

A Case Study of “Tencent Vs Lao Gan Ma” Event

DOI

10.2991/assehr.k.210806.047How to use a DOI?

Keywords

Network public opinion, public relations, enterprise

Abstract

In the contemporary information society, network has become the main source of public opinion information in news events, in which the internet has played a more and more significant role, becoming an independent source of network public opinions. Catalyzed by a civil award of Shenzhen Nanshan District People’s Court in Guangdong Province on June 30, 2020, the advertising contract dispute between Tencent Technology Company (hereinafter abbreviated as Tencent) and Guiyang Nanming Lao Gan Ma Flavor Food Co., Ltd (hereinafter abbreviated as Lao Gan Ma) made a network sensation. Under this background, the influencing mechanism of public opinion storm on the Public-Relation (PR) management of the two enterprises will be explored in this study.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Peng Yuanfang
PY  - 2021
DA  - 2021/08/09
TI  - Influencing Mechanism of Network Public Opinions on Enterprise Public-Relation Management
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 247
EP  - 250
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.047
DO  - 10.2991/assehr.k.210806.047
ID  - Yuanfang2021
ER  -