The Construction of Chinese Internet Culture in the Era of New Media—A Case Study of Bilibili

DOI

10.2991/assehr.k.210806.175How to use a DOI?

Keywords

Bullet Curtain Culture, Community Culture, Business Culture, Bilibili, Chinese New Media Industry

Abstract

This paper takes the environment of the development of contemporary new media as the background to explore and discuss how the mainstream media industry can adapt to the trend and build a young and interactive network culture. Concerning the previous literature, we mainly analyzed the video website Bilibili, which is being loved by young people, from the three aspects of bullet curtain culture, community culture, and business culture. The results show that the media industry’s approach to leading users’ needs is no longer applicable, and now users’ needs have become the direction of change for the media industry. The rise of Bilibili has brought an innovative cultural trend to China’s new media industry and reflects youth culture’s importance. Mainstream media companies should change their development direction and adapt to the cultural needs of youth groups. After an in-depth analysis of the three cultures, people increasingly pursued new media products with selectivity and interactivity. Other media companies should adapt to the general environment, develop interactive and clustered commercial products. At the same time, media companies should limit users’ real name access, raise the threshold for posting comments, ensure users’ quality, and maintain network order.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qizhen Han
AU  - Yi Rong
AU  - Ru Zeng
PY  - 2021
DA  - 2021/08/09
TI  - The Construction of Chinese Internet Culture in the Era of New Media—A Case Study of Bilibili
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 925
EP  - 929
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.175
DO  - 10.2991/assehr.k.210806.175
ID  - Han2021
ER  -