Research on the Visual Communication Capability of Red theme Fusion News from the Perspective of Intelligent Communication

DOI

10.2991/assehr.k.210806.207How to use a DOI?

Keywords

intelligent communication, red theme fusion news, visual communication, transmissibility

Abstract

In the era of intelligent communication, science and technology promote the construction of a new media landscape of human to human, human to material, material and material communication. With the help of technology, intellectual media connect everything and fully realize cross-border integration, which provides a new way of thinking for “live broadcast+carrying goods”, “VR+cultural travel” and “H5+red culture”. The Communist Party of China attaches great importance to the propaganda work of red culture, and the red theme is more and more displayed in the fusion news, which gives rise to many media forms, such as red culture game news, red culture VR news, red culture intelligent news and so on. Based on the general trend of visual turn, through the investigation of the present situation and constraints of red theme fusion news visual communication, this paper summarizes the basic elements of visual communication, such as visual symbols, visual schemata, visual images, visual thinking and so on, simulates the process mechanism of red theme fusion news visual communication, and tries to construct the “three-dimensional media ecosystem” of red theme fusion news visual communication in the era of intelligent communication, so as to further enhance its visual communication power.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongyan Cong
AU  - Hongmeng Li
PY  - 2021
DA  - 2021/08/09
TI  - Research on the Visual Communication Capability of Red theme Fusion News from the Perspective of Intelligent Communication
BT  - Proceedings of the 2021 5th International Seminar on Education, Management and Social Sciences (ISEMSS 2021)
PB  - Atlantis Press
SP  - 1098
EP  - 1104
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210806.207
DO  - 10.2991/assehr.k.210806.207
ID  - Cong2021
ER  -