Instagram as Promotion Media for Indonesian Local Brand and Business

Keywords

Istagram, Promotion, Brand and Business

Abstract

The use of new media technology provides various benefits, such as the use of account of istagram (Dagelan Account) as a medium promoting local Indonesian brands and businesses. One of these social media is not only used for socialite but it is able to give other function that is to market Indonesian products trough social media. Phenomenology studies are used in this regard considering the many phenomena of social media today, especially Instagram which serve as a campaign media. The usage of Dagelan Accounts on Instagram is as a promoting media for local Indonesian brand, by looking at the followers' responses influenced by trends, tastes, and media habits. Successes can be seen when followers are interested in uploaded photos, so they click ‘like’, write comments, testimonials, recommend them to friends, follow promoted online shop accounts, and purchase offered products. Through this account many local Indonesian products can be informed to the public, so that people know and buy products.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Edi Prihantoro
AU  - Siti Zulizilah
PY  - 2019/04
DA  - 2019/04
TI  - Instagram as Promotion Media for Indonesian Local Brand and Business
BT  - Proceedings of the 3rd Annual International Seminar and Conference on Global Issues (ISCoGI 2017)
PB  - Atlantis Press
SP  - 195
EP  - 198
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/55916215
ID  - Prihantoro2019/04
ER  -