Wrong Way, Wrong Decision Making, How Come?

DOI

10.2991/isclo-15.2016.7How to use a DOI?

Keywords

Brand Community, Decision Making, IDCC, SMART.

Abstract

Indonesian-Deutschland Car Community (IDCC) is a community formed and membered by the owners and fans of the German manufactured cars, particularly BMW brand. The community is based in Bandung. The 2015 IDCC National Conference was an essential activity and became the top priority since any decisions made in it will affect the community as a whole for one year ahead. This study is aimed to evaluate the results of the IDCC decision-making related to its district leader election using Simple Multi Attribute Rating Technique (SMART) method. Data collection was done in two ways, first through interviews with two determined key informants using purposive technique as preliminary research. The second way was by distributing questionnaires to all IDCC's members (saturated sample) to find out how they responded on the decisions made in the conference then it was analyzed using SMART Method. The results showed discrepancies between the 2015 conference decisions and the average opinions of the IDCC members in correlation with the district head election. Pros and cons concerning the decisions and the criteria used by IDCC in making decision are discussed in this paper.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dini Turipanam Alamanda
AU  - Husni Amani
AU  - Cut Irna Setiawati
AU  - Lazuardi Miftahul
PY  - 2016/03
DA  - 2016/03
TI  - Wrong Way, Wrong Decision Making, How Come?
BT  - Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15)
PB  - Atlantis Press
SP  - 26
EP  - 29
SN  - 2352-5398
UR  - https://doi.org/10.2991/isclo-15.2016.7
DO  - 10.2991/isclo-15.2016.7
ID  - Alamanda2016/03
ER  -