Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)

<Previous Article In Volume
Next Article In Volume>

Smells as an Infograming Tool

Authors
V M Kiselev, L V Plyushcheva, I A Koryagina
Corresponding Author
V M Kiselev
Available Online 17 March 2020.
DOI
10.2991/aebmr.k.200312.066How to use a DOI?
Abstract

Increasing competition forces us to concentrate on creating competitive advantages for our individuality. More and more attention is paid to various types of marketing communications related to the impact on consumer solutions. The authors of this article explore and describe the principles of olfactory communication and analyse it’s influence on decision-making process and its improvement.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
17 March 2020
ISBN
978-94-6252-929-8
ISSN
2352-5428
DOI
10.2991/aebmr.k.200312.066How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - V M Kiselev
AU  - L V Plyushcheva
AU  - I A Koryagina
PY  - 2020
DA  - 2020/03/17
TI  - Smells as an Infograming Tool
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 459
EP  - 464
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.066
DO  - 10.2991/aebmr.k.200312.066
ID  - Kiselev2020
ER  -