Kinaesthetic Sensations in the System of Cross-Touch Marketing

DOI

10.2991/aebmr.k.200312.069How to use a DOI?

Abstract

In the world full of information, traditional channels of communication aimed at decision makers are becoming ineffective. Authors of this article explore forming tactile communications that involves identification of physical objects or phenomena in order to evoke directed impressions and make each of them an “anchor” for calling the required associations which moreover are supposed to be fixed in memory. The results of experimental empirical research in the field of tactile information transmission channels and its perception allowed to correlate associations formed through these channels with consumer values

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - L V Plyushcheva
AU  - V M Kiselev
AU  - I A Koryagina
PY  - 2020
DA  - 2020/03/17
TI  - Kinaesthetic Sensations in the System of Cross-Touch Marketing
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 478
EP  - 483
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.069
DO  - 10.2991/aebmr.k.200312.069
ID  - Plyushcheva2020
ER  -