Problems and prospects of studying video blogs as a channel for shaping public opinion of Russian young people
- DOI
- 10.2991/iscde-19.2019.175How to use a DOI?
- Keywords
- video blog, YouTube, public opinion, Internet communication, social network, virtualization, youth audience, opinion leaders, new media, discourse, trust, conventionality
- Abstract
This article addresses the question of studying the impact of video blogs on the public opinion of young people. The study of this phenomenon requires the integration of the developments in a wide range of social sciences. The article summarizes the approaches of modern social and humanitarian sciences to the study of the impact of video blogs on young people. In particular, a discussion of the problem will be found in the context of transformations of the “network society” in the context of understanding the specifics of video blog discourse and studying the reasons for their popularity, the psychological context of user experience and audience motivation, as well as the problems of correlation of the growing popularity of video blogs and the problem of trust in this form of virtual communication. The author identifies the most promising areas of research, including the study of the degree and nature of the impact of video blogs on young people, the conventionality and trust problems in the discourse of video blogs.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - V.Yu. Grushevskaya PY - 2019/12 DA - 2019/12 TI - Problems and prospects of studying video blogs as a channel for shaping public opinion of Russian young people BT - Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019) PB - Atlantis Press SP - 601 EP - 604 SN - 2352-5428 UR - https://doi.org/10.2991/iscde-19.2019.175 DO - 10.2991/iscde-19.2019.175 ID - Grushevskaya2019/12 ER -