Internet communications as a mainstream marketing activity in the digital environment

DOI

10.2991/iscde-19.2019.13How to use a DOI?

Keywords

internet communications, marketing communications, Internet marketing, digital environment, e-commerce, interactive marketing

Abstract

The paper considers the specifics of marketing activities in the Internet space, identifies expert assessments of the development trends of digital communication tools and the main trends in communication activities for 2019-2020 and formulates promising research tasks in the field of Internet marketing.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yu.A. Maltseva
AU  - K.A. Danilova
AU  - I.V. Kotlyarevskaya
PY  - 2019/12
DA  - 2019/12
TI  - Internet communications as a mainstream marketing activity in the digital environment
BT  - Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)
PB  - Atlantis Press
SP  - 731
EP  - 735
SN  - 2352-5428
UR  - https://doi.org/10.2991/iscde-19.2019.13
DO  - 10.2991/iscde-19.2019.13
ID  - Maltseva2019/12
ER  -