The Effect of Consumers Satisfaction on Repurchase Intention (Study on Pink Jaya Tofu Factory in Kupang City)
- DOI
- 10.2991/aebmr.k.200522.047How to use a DOI?
- Keywords
- consumers satisfaction (Attributes Related to The Product, Attributes Related to Service, Attributes Related to Purchase), Repurchase Intention
- Abstract
This study aims to determine the influence of consumers satisfaction (Attributes Related to The Product, Attributes Related to Service, and Attributes Related to Purchase) on Repurchase Intention in Pink Jaya Tofu Factory in Kupang City. The type of research is quantitative. The population in this study involves consumers of Pink Jaya Tofu Factory in Kupang City. Sampling technique is accidental sampling, with sample of 96 respondents. Data collection using questionnaires. This research uses multiple linear regression analysis. The result shows that variable Attributes Related to The Product and Attributes Related to Purchase have a significant influence on Repurchase Intention in Pink Jaya Tofu Factory in Kupang City. While, Attributes Related to Service has no significant influence on Repurchase Intention in Pink Jaya Tofu Factory in Kupang City. The simultaneous test results in this study revealed that all variables affect Repurchase Intention in Pink Jaya Tofu Factory in Kupang City.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Henry Bramantio Lau AU - Markus Bunga AU - Wehelmina Ndoen PY - 2020 DA - 2020/05/25 TI - The Effect of Consumers Satisfaction on Repurchase Intention (Study on Pink Jaya Tofu Factory in Kupang City) BT - Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019) PB - Atlantis Press SP - 246 EP - 253 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200522.047 DO - 10.2991/aebmr.k.200522.047 ID - Lau2020 ER -