South Sulawesi Halal Tourism a Strategic Approach

DOI

10.2991/aebmr.k.200522.024How to use a DOI?

Keywords

strategy, tourism, halal, South Sulawesi

Abstract

Tourists visiting South Sulawesi are predominantly Muslim as much as 75% of the total tourists. This shows the potential for halal tourism in South Sulawesi is very large, but until now there has been no research on halal tourism in South Sulawesi with a strategic approach. The purpose of this study is to explore the priority problems, solutions and strategies related to halal tourism in South Sulawesi as the basis for developing a strategy model. This qualitative research. The method used is the Analytic Networking Process using super decision software. The results showed that the determination of the strategic model based on the priority problems faced by halal tourism in South Sulawesi. Priority problems in developing halal tourism in South Sulawesi from the government aspect are infrastructure, information from the community aspect, and promotion from the aspects of Hotels, Travel, and Halal Food. Priority solutions in overcoming priority problems are improving infrastructure from the aspect of government, increasing information about locations and online media from the community, and increasing the promotion of halal food from the aspect of hotels, travel, and halal food. The strategy model formed for the development of halal tourism in South Sulawesi is a strategy to improve infrastructure and synergy between the government and entrepreneurs.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nurul Huda
AU  - Muslikh Muslikh
AU  - Nova Rini
AU  - Slamet Hidayat
PY  - 2020
DA  - 2020/05/25
TI  - South Sulawesi Halal Tourism a Strategic Approach
BT  - Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019)
PB  - Atlantis Press
SP  - 116
EP  - 120
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200522.024
DO  - 10.2991/aebmr.k.200522.024
ID  - Huda2020
ER  -