The Choices of Internationalization Strategy of Chinese Multinational Enterprises Under the Background of One Belt and One Road——Take Geely for example

DOI

10.2991/aebmr.k.200708.042How to use a DOI?

Keywords

internationalization strategy, multinational enterprises, Geely

Abstract

In the continuous “going out” campaigns and actions of China’s independent automobile brands, Geely group has continuously expanded its travel territory by acquiring Volvo, taking a stake in Daimler and establishing Lynk & Co brand, thus becoming a leader in the industry. How to meet challenges and seize opportunities in the fierce international competition? Taking Geely automobile as the research object, this paper analyzes its internationalization operation process, path and successful experience,provides countermeasures and suggestions for deepening the international operation of Geely automobile, and provides effective reference for Chinese automobile enterprises to enter overseas markets and enhance their international competitiveness.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chengjun Lu
AU  - Xiang Wang
AU  - Xuan Luo
PY  - 2020
DA  - 2020/07/09
TI  - The Choices of Internationalization Strategy of Chinese Multinational Enterprises Under the Background of One Belt and One Road——Take Geely for example
BT  - Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
PB  - Atlantis Press
SP  - 219
EP  - 224
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200708.042
DO  - 10.2991/aebmr.k.200708.042
ID  - Lu2020
ER  -