The Influence of Consumer Psychology on Consumer Finance for College Students–Based on the Survey in Yunnan Province

DOI

10.2991/aebmr.k.200708.030How to use a DOI?

Keywords

college students, consumption psychology, consumption behavior, consumer finance

Abstract

This paper discusses the factors that hinder the rational, healthy and sustainable development of consumer finance in college students from the chaos of “campus loan”.From the optimization and improvement of these factors, the solution measures are put forward.This paper finds that the shaping of college students’ consumption psychology has a direct impact on the development of college students’ consumer finance.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yili Hu
AU  - Ye Chen
AU  - Xiaoyu Chen
PY  - 2020
DA  - 2020/07/09
TI  - The Influence of Consumer Psychology on Consumer Finance for College Students–Based on the Survey in Yunnan Province
BT  - Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
PB  - Atlantis Press
SP  - 153
EP  - 157
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200708.030
DO  - 10.2991/aebmr.k.200708.030
ID  - Hu2020
ER  -