Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)

Research on the Influence of Entrepreneurs’ Creative Thinking and Optimism Degree on Innovation Opportunity Identification

Authors
Dongping Yu, Jingfei Wang, Zhengyang Meng, Sai Zhao
Corresponding Author
Jingfei Wang
Available Online 9 July 2020.
DOI
10.2991/aebmr.k.200708.032How to use a DOI?
Keywords
creative thinking, optimism degree, innovation opportunity identification, entrepreneur
Abstract

Innovative entrepreneurial activities originate from the identification of entrepreneurs’ opportunities for innovation. Using the questionnaire survey method, the hypothesis of complex relationship between entrepreneurial creative thinking, optimism degree and innovation opportunity identification was proposed and tested. The results show that there is a significant inverted U-shaped relationship between entrepreneurial creative thinking, optimism degree and innovation opportunity identification; Optimism degree positively regulates the promoting effect of creative thinking on innovation opportunity identification.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
9 July 2020
ISBN
978-94-6252-983-0
ISSN
2352-5428
DOI
10.2991/aebmr.k.200708.032How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dongping Yu
AU  - Jingfei Wang
AU  - Zhengyang Meng
AU  - Sai Zhao
PY  - 2020
DA  - 2020/07/09
TI  - Research on the Influence of Entrepreneurs’ Creative Thinking and Optimism Degree on Innovation Opportunity Identification
BT  - Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
PB  - Atlantis Press
SP  - 163
EP  - 168
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200708.032
DO  - 10.2991/aebmr.k.200708.032
ID  - Yu2020
ER  -