Research on the Influence of Entrepreneurs’ Creative Thinking and Optimism Degree on Innovation Opportunity Identification

DOI

10.2991/aebmr.k.200708.032How to use a DOI?

Keywords

creative thinking, optimism degree, innovation opportunity identification, entrepreneur

Abstract

Innovative entrepreneurial activities originate from the identification of entrepreneurs’ opportunities for innovation. Using the questionnaire survey method, the hypothesis of complex relationship between entrepreneurial creative thinking, optimism degree and innovation opportunity identification was proposed and tested. The results show that there is a significant inverted U-shaped relationship between entrepreneurial creative thinking, optimism degree and innovation opportunity identification; Optimism degree positively regulates the promoting effect of creative thinking on innovation opportunity identification.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dongping Yu
AU  - Jingfei Wang
AU  - Zhengyang Meng
AU  - Sai Zhao
PY  - 2020
DA  - 2020/07/09
TI  - Research on the Influence of Entrepreneurs’ Creative Thinking and Optimism Degree on Innovation Opportunity Identification
BT  - Proceedings of the 4th International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2019)
PB  - Atlantis Press
SP  - 163
EP  - 168
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200708.032
DO  - 10.2991/aebmr.k.200708.032
ID  - Yu2020
ER  -