Smart Phone Market - Brand Preference Analysis (Huawei as an Example)

DOI

10.2991/isbcd-16.2016.76How to use a DOI?

Keywords

The smart phone market, brand preference

Abstract

Explosive growth in the smart phone market in recent years, the smart phone market competition is intense. Mobile phone brand, type and function rapidly increase, the price generally decline. When consumer is buying goods will evaluate the value of the commodity structure, according to the value of his thought important factors such as product quality, price and service to evaluate factors, and then select the product that consumer choice, consumers would have a preference for the brand, brand preference is one of the forms after consumers buy preferences. This paper analyzed the influence factors of domestic consumer brand preference and to the company as an example.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Meng Sun
AU  - Bingqing Ding
AU  - Wei Zhou
PY  - 2016/11
DA  - 2016/11
TI  - Smart Phone Market - Brand Preference Analysis (Huawei as an Example)
BT  - Proceedings of the 2016 International Symposium on Business Cooperation and Development
PB  - Atlantis Press
SP  - 362
EP  - 365
SN  - 2352-5428
UR  - https://doi.org/10.2991/isbcd-16.2016.76
DO  - 10.2991/isbcd-16.2016.76
ID  - Sun2016/11
ER  -