Analysis of Strategic Planning for the Development of MSMEs in Border Areas

DOI

10.2991/978-2-38476-208-8_23How to use a DOI?

Keywords

Strategic Planning; Small and Medium Enterprises; Border Area

Abstract

Small and medium-sized enterprises (SMEs) have demonstrated their ability to survive economic crises and can bolster the lower middle-class economy by providing employment opportunities. On the other hand, there are still limited roles of MSMEs in supporting national economic growth due to low production capacity, low quality of human resources, limited cost marketing, limited access to capital, unavailability of technological, information and managerial carrying capacity. In particular, the crucial problems of MSMEs in border areas are not yet equipped with adequate planning, the limited output of which causes the socio-economic interaction of many people depends on neighboring countries. Thus MSMEs deserve the attention of the government to empower them. The strategic planning aspect plays an important role in advancing MSMEs. In Tarakan City, East Kalimantan, which borders Malaysia, there are several MSMEs where after analysis, the local government has developed a strategic plan. This study aims to analyze strategic planning prepared by local governments and related parties by analyzing three aspects of planning, namely the desire of external constituents, internal parties’ wishes, and databases. This research employs statistical data analysis tools and descriptive analysis methods with the aim of presenting an objective overview of responses from participants regarding research variables. This study employs statistical data analysis tools and descriptive analysis methods with the aim of presenting an objective overview of responses from participants regarding research variables. Descriptive data analysis is used to present a clear and concise description of the collected data. To achieve this goal, each respondent’s indicator is classified into five alternative answers, and an assessment of each indicator is given a score ranging from 1 (one) to 5 (five). 2) Descriptive statistics were utilized to present the respondents’ answers through frequency distributions, which were displayed in tabular form. Additionally, category assessment criteria were employed to describe the variables/dimensions of this study, which included classifications of very high, high, sufficient, low, and very low. The analysis results indicate that MSMEs in border regions have not fully addressed their strategic planning concerning the desires of external stakeholders, company insiders, and data. The formal preparation of strategic planning is lacking, impeding comprehension of implementation and leading to weakened conditions for MSMEs.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mira Rosana
AU  - Mira Veranita
AU  - Agus Jumaedi
PY  - 2024
DA  - 2024/02/17
TI  - Analysis of Strategic Planning for the Development of MSMEs in Border Areas
BT  - Proceedings of the International Seminar on Border Region (INTSOB 2023)
PB  - Atlantis Press
SP  - 190
EP  - 198
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-208-8_23
DO  - 10.2991/978-2-38476-208-8_23
ID  - Rosana2024
ER  -