Proceedings of the 20th International Symposium on Management (INSYMA 2023)

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Factors Influencing the Young Entrepreneurs to Implement Green Entrepreneurship

Authors
Dewi Kurniaty1, *, Aris Subagio1, Lingga Yuliana1, Steffano Ridwan1, Hana Fairuz1
1Paramadina University, Jakarta, Indonesia
*Corresponding author. Email: dewi.kurniaty@paramadina.ac.id
Corresponding Author
Dewi Kurniaty
Available Online 30 September 2023.
DOI
10.2991/978-94-6463-244-6_75How to use a DOI?
Keywords
green entrepreneurship; business sustainability
Abstract

Micro, Small, and Medium Enterprises (MSMEs) provide enormous opportunities for innovation and entrepreneurial development during the Covid-19 pandemic. Entrepreneurship has a strategic role as a basis that supports national economic growth and is proven to have a resilience that can overcome the negative impacts of the COVID-19 pandemic. After the COVID-19 pandemic, business innovation within green entrepreneurship is expected to support sustainable development or Sustainable Development Goals (SDGs) in Indonesia. In this concept, green entrepreneurship is a much-needed mechanism for increasing profits while promoting environmental responsibility. This study aims to map the factors that influence young entrepreneurial tendencies and the role of stakeholders as an essential contribution to increasing the number and quality of sustainable national entrepreneurs within the scope of green entrepreneurship. This study used a quantitative approach, through questionnaires to young entrepreneurs as respondents, and a qualitative approach through interviews to obtain in-depth data on the issues in research conducted with 263 respondents who have businesses in the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas. The study’s results show that self-efficacy is the strongest predictor in influencing the inclination of young entrepreneurs to implement green action in their businesses. This research is expected to increase the number and quality of sustainable national entrepreneurs within the green entrepreneurship scope.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2023
ISBN
978-94-6463-244-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-244-6_75How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dewi Kurniaty
AU  - Aris Subagio
AU  - Lingga Yuliana
AU  - Steffano Ridwan
AU  - Hana Fairuz
PY  - 2023
DA  - 2023/09/30
TI  - Factors Influencing the Young Entrepreneurs to Implement Green Entrepreneurship
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 526
EP  - 534
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_75
DO  - 10.2991/978-94-6463-244-6_75
ID  - Kurniaty2023
ER  -