Proceedings of the 20th International Symposium on Management (INSYMA 2023)

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The Impact of Hedonic Motivation, Price, Information and Trust on Tokopedia Purchase Intention

Authors
Elyza Novelia Sutandyo1, Bobby Ardiansyahmiraja1, Deddy Marciano1, *, Indarini1
1University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: marciano@staff.ubaya.ac.id
Corresponding Author
Deddy Marciano
Available Online 30 September 2023.
DOI
10.2991/978-94-6463-244-6_43How to use a DOI?
Keywords
Hedonic Motivation; Online Price; Access to Online Information; Online Trust; Online Purchase Intention
Abstract

The Covid-19 pandemic has changed human behavior and habits. The development of technology has had a lot of positive impacts that make it easier for people’s lives to shop online to meet the needs of life. Tokopedia is one of the trending online shopping platforms and is most in demand by the people of Surabaya during the Covid-19 pandemic where the highest number of engagements on Facebook and Twitter social media is 146,427. This study aims to determine the effect of hedonic motivation, price, information and trust on online purchase intention on Tokopedia consumers in Surabaya. The causal research-based research was tested empirically using questionnaire data totaling 150 respondents. This research was analyzed using SEM (Structural Equation Modeling) with SPSS 25 software and AMOS 22 software. The results showed that hedonic motivation, online price, and online trust affect the intention to purchase online, then online price affects hedonic motivation, and access to online information affects online trust. The lastly, access to online information has no effect on the intention to purchase online.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2023
ISBN
978-94-6463-244-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-244-6_43How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Elyza Novelia Sutandyo
AU  - Bobby Ardiansyahmiraja
AU  - Deddy Marciano
AU  - Indarini
PY  - 2023
DA  - 2023/09/30
TI  - The Impact of Hedonic Motivation, Price, Information and Trust on Tokopedia Purchase Intention
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 279
EP  - 284
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_43
DO  - 10.2991/978-94-6463-244-6_43
ID  - Sutandyo2023
ER  -