Proceedings of the 20th International Symposium on Management (INSYMA 2023)

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Trowulan Tourism Market (Pawitra): Transformation and the Use of Metaverse Technology to Strengthen Digital Experience

Authors
Noviaty Kresna Darmasetiawan1, *, Bonnie Soeherman1, Olivia Tanaya1, Andri Rianawati1
1University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: noviatykds@staff.ubaya.ac.id
Corresponding Author
Noviaty Kresna Darmasetiawan
Available Online 30 September 2023.
DOI
10.2991/978-94-6463-244-6_78How to use a DOI?
Keywords
Pawitra; Metaverse; transformation
Abstract

This study aims to analyze (1) what strategies can be implemented to re-run Trowulan People’s Market?; (2) what is the strategy for transforming the Trowulan People’s Market into the Trowulan Tourism Market (Pawitra)?; (3) how is the innovation and use of Metaverse technology in the Trowulan Tourism Market (Pawitra)?. The research method used was the phenomenological qualitative method. Qualitative data were obtained from in-depth interviews at the Mojokerto Regency Industry and Trade Service (Disperindag), as the Office that manages the market, supplemented by a triangulation method with Trowulan market stakeholders. The results of the study show that (1) the strategy adopted to re-run the Trowulan People’s Market is to transform and innovate to become the Trowulan Tourism Market (Pawitra); (2) the strategy of transforming the Trowulan People’s Market into the Trowulan Tourism Market (Pawitra) involves collaboration and synergy between the government, local communities, and universities; and (3) the Metaverse technology in Pawitra gives color to the digital experience which gives a touch of high tech and high touch.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2023
ISBN
978-94-6463-244-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-244-6_78How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Noviaty Kresna Darmasetiawan
AU  - Bonnie Soeherman
AU  - Olivia Tanaya
AU  - Andri Rianawati
PY  - 2023
DA  - 2023/09/30
TI  - Trowulan Tourism Market (Pawitra): Transformation and the Use of Metaverse Technology to Strengthen Digital Experience
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 548
EP  - 555
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_78
DO  - 10.2991/978-94-6463-244-6_78
ID  - Darmasetiawan2023
ER  -