Antecedents of Behavioral Intention and Continuance Usage of Mobile Payment Users in Indonesia During the Covid-19 Pandemic
- DOI
- 10.2991/978-94-6463-244-6_46How to use a DOI?
- Keywords
- Behavioral Intention; Continuance Usage; Unified Theory of Acceptance and Use of Technology
- Abstract
Before 2020, the willingness of the Indonesian people to use mobile payment services was low or it could be said that it was still in the introduction stage. In 2020, due to the Covid-19 pandemic, the level of mobile payment usage in Indonesia increased dramatically, especially the OVO mobile payment, which in 2021 was named the most popular mobile payment in Indonesia. Over time, the number of Covid-19 cases in Indonesia is getting lower, so some suspect that the Indonesian people’s interest in using mobile payments will decrease. Based on this phenomenon, this research aims to examine the factors that influence the Behavioral Intention and Continuance Usage of OVO mobile payment users in Indonesia during the Covid-19 pandemic. The theoretical approach used was the Unified Theory of Acceptance and Use of Technology (UTAUT). Data from this study involved 255 respondents who were analyzed using Structural Equation Modeling (SEM). The results of this study indicate that Performance Expectancy, Facilitating Conditions, Habit, Trust, and Price Saving Orientation have a significant positive effect on Behavioral Intention and, eventually, lead to Continuance Usage.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Jeannette Vivian Dewi AU - Dudi Anandya AU - Indarini PY - 2023 DA - 2023/09/30 TI - Antecedents of Behavioral Intention and Continuance Usage of Mobile Payment Users in Indonesia During the Covid-19 Pandemic BT - Proceedings of the 20th International Symposium on Management (INSYMA 2023) PB - Atlantis Press SP - 300 EP - 305 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-244-6_46 DO - 10.2991/978-94-6463-244-6_46 ID - Dewi2023 ER -