Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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Integrated Model of Factors Affecting Consumer Attitudes Towards Video Game Online Shopping Through Online Storefront

Authors
Desyra Sukma Dewanthi1, *, Muhammad Azhar Nitipradja1
1Bina Nusantara University, Jakarta, Indonesia
*Corresponding author. Email: desyra.dewanthi@binus.ac.id
Corresponding Author
Desyra Sukma Dewanthi
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_120How to use a DOI?
Keywords
Perceived Website Reputation; Perceived Website Quality; Relative Advantage; Perceived Website Image; Trust; e-WOM (Electronic Word of Mouth); Consumer Behavior
Abstract

The rapid growth of technology has been experienced since the beginning of the 21st century. Technology has become inseparable from the daily life of today’s society; with the help of daily devices such as tablets, smartphones, and laptops, the internet can now be accessed instantly. Due to technology’s growth, many industries have become more digitalized. Industry such as entertainment and video games can now be distributed digitally through the company’s digital distribution, known as Online Storefronts. Digital distribution, such as Online Storefronts, enables users to purchase video games innovatively; rather than receiving the product in a physical product, users can now enjoy the product in the digital form and receive and download it soon after they purchase the game. Since this purchasing method is relatively new, this research aims to identify the factors that affect the consumers’ attitude toward video game online shopping by using the online storefronts method. The factors include Perceived Website Reputation, Perceived Website Quality, Relative Advantage, Perceived Website Image, Trust, and e-WOM (Electronic Word of Mouth). Moreover, this study will provide the data collected through an online survey distributed using social media platforms to gain insight into this study. The regression analysis method will be used in this research to test the hypotheses of this research.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
978-94-6463-008-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_120How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Desyra Sukma Dewanthi
AU  - Muhammad Azhar Nitipradja
PY  - 2022
DA  - 2022/12/05
TI  - Integrated Model of Factors Affecting Consumer Attitudes Towards Video Game Online Shopping Through Online Storefront
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 966
EP  - 975
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_120
DO  - 10.2991/978-94-6463-008-4_120
ID  - Dewanthi2022
ER  -