Frugal Lifestyle Trend Among Generation Z

How Do They Spend Money?

DOI

10.2991/978-94-6463-008-4_43How to use a DOI?

Keywords

Frugal living; frugal lifestyle; frugal acceptance; behavioral intention to use; generation Z

Abstract

This research is based on the phenomenon of Generation Z’s life as the next generation who spends their expenses sparingly due to several current global threats such as the depletion of global resources, the climate crisis, to the Covid-19 pandemic. This frugal lifestyle behavior is characterized differently and for different reasons over time. Therefore, it is necessary to understand frugal living and its relationship with Gen Z as frugal consumers’ acceptance which is also the study’s goal. Data analysis from a survey of 100 student respondents was conducted. Six dimensions of frugality studied were planning and control of spending, usefulness, deals as temptations, bargain-hunting tendency, the triumph of a good deal, and durability. The results of this study will show the relationship between frugality and behavioral intention to use.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Prita Ayu Kusumawardhany
PY  - 2022
DA  - 2022/12/05
TI  - Frugal Lifestyle Trend Among Generation Z
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 331
EP  - 338
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_43
DO  - 10.2991/978-94-6463-008-4_43
ID  - Kusumawardhany2022
ER  -