Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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Quadruple Helix: The Firm-Driven Living Lab Model on Eco-Tourism Lampung

Authors
Dorothy Rouly Haratua Pandjaitan1, *, Dwi Asri Siti Ambarwati1, Lidya Ayuni Putri1
1University of Lampung, Bandar Lampung, Indonesia
*Corresponding author. Email: dorothy_rouly@yahoo.com
Corresponding Author
Dorothy Rouly Haratua Pandjaitan
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_112How to use a DOI?
Keywords
E-recovery quality; e-service quality; eco-tourism; quadruple helix; satisfaction; tourist loyalty
Abstract

The tourism sector is one of the priority sectors for national development. Lampung province has three potential tourism sectors that can be developed for regional development. However, Lampung still focuses on ecotourism which has not been properly developed. A lot of natural/maritime tourism is developed without a clear plan, so there is a misunderstanding in developing ecotourism which is undoubtedly dangerous for nature’s survival. Therefore, we need a model that could be the key to success in developing tourism potential in Lampung. The quadruple helix model can be seen as a refinement of the triple helix perspective, which focuses on practitioners from academia, government, and industry, and recognizes the increasing role played by society. Implementing the quadruple helix based on ecotourism needs to involve four parties, including academics, companies, government, and the community. Each party has its role, where academics play a role in the development of education, research, and community service in ecotourism. The company acts as an actor who develops the potential of tourism. The government plays an essential role as a regulator and facilitator in developing ecotourism. Finally, the community acts as a forum that unites the interests of business practitioners and stakeholders. Three different types of quadruple helix models can be used for collaborative innovation. The firm-driven living lab model is suitable for developing ecotourism in this research because it focuses on commercializing innovation. This model can be used to develop the commercialization of ecotourism innovations in Lampung province.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
978-94-6463-008-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_112How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dorothy Rouly Haratua Pandjaitan
AU  - Dwi Asri Siti Ambarwati
AU  - Lidya Ayuni Putri
PY  - 2022
DA  - 2022/12/05
TI  - Quadruple Helix: The Firm-Driven Living Lab Model on Eco-Tourism Lampung
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 896
EP  - 902
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_112
DO  - 10.2991/978-94-6463-008-4_112
ID  - Pandjaitan2022
ER  -