Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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Customer Satisfaction and Revisit Intention Modeling for Dining Restaurants in Surabaya

Authors
Dhimas Aditya Putera Purwanto1, Siti Rahayu1, *, Veny Megawati1
1University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: s_rahayu@staff.ubaya.ac.id
Corresponding Author
Siti Rahayu
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_128How to use a DOI?
Keywords
customer satisfaction; revisit intention; dining restaurant
Abstract

This study aims to determine the effect of Modeling Customer Satisfaction on Revisit Intention at a dining restaurant in Surabaya. The research model using structural equations was tested with partial least squares (PLS) on 267 respondents who were dining restaurant customers in Surabaya. This study shows that the antecedent of customer satisfaction has a significant positive effect on customer satisfaction. Variety Seeking Tendency, Trust, and Restaurant Reputation positive affect Revisit Intention. Service Quality and Food Quality have no significant effect on Customer Satisfaction. Atmospherics, Other Customers, and Perceived Value significantly affect Customer Satisfaction.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
978-94-6463-008-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_128How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dhimas Aditya Putera Purwanto
AU  - Siti Rahayu
AU  - Veny Megawati
PY  - 2022
DA  - 2022/12/05
TI  - Customer Satisfaction and Revisit Intention Modeling for Dining Restaurants in Surabaya
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 1032
EP  - 1038
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_128
DO  - 10.2991/978-94-6463-008-4_128
ID  - Purwanto2022
ER  -