Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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Predicting Digital Business Startup Intention in SEA: TPB-PC Model Test

A Case Study of Indonesian Students

Authors
Christoffel Mardy O. Mintardjo1, 2, *, Achmad Sudiro2, Mintarti Rahayu2, Sudjatno Sudjatno2
1University of Sam Ratulangi, Manado, Indonesia
2University of Brawijaya, Malang, Indonesia
*Corresponding author. Email: christoffelmintardjo@unsrat.ac.id
Corresponding Author
Christoffel Mardy O. Mintardjo
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_48How to use a DOI?
Keywords
TPB-PC Model; Digital business; Startup; Technology entrepreneur; Intention
Abstract

Digital business startups are essential engines for innovation and economic growth in Industry 4.0 era and digital civilization. These digital technology-based businesses can grow and develop rapidly when new desires and ideas arise from entrepreneurs to establish digital business ventures. This study tests the intention of the technology entrepreneur (technopreneur) to use the TPB-PC model. The sample was college students in Eastern Indonesia, as many as 200 respondents and analyzed using the RStudio data science programming language application. The results of this study provide the information needed to predict the entrepreneurial behavior of students to establish a digital startup business in the Southeast Asia region.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
978-94-6463-008-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_48How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Christoffel Mardy O. Mintardjo
AU  - Achmad Sudiro
AU  - Mintarti Rahayu
AU  - Sudjatno Sudjatno
PY  - 2022
DA  - 2022/12/05
TI  - Predicting Digital Business Startup Intention in SEA: TPB-PC Model Test
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 378
EP  - 387
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_48
DO  - 10.2991/978-94-6463-008-4_48
ID  - Mintardjo2022
ER  -