Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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The Bubble Tea Culture of Young People in Ho Chi Minh City - A Cross-Cultural Exchange Between Taiwan (China) and Vietnam in the 21st Century

Authors
Phan Thị Hồng Xuân1, *
1Vietnam National University, Hanoi, Vietnam
*Corresponding author. Email: xuan.pth@hcmussh.edu.vn
Corresponding Author
Phan Thị Hồng Xuân
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_124How to use a DOI?
Keywords
culture; milk tea; cross-culture; 21st century
Abstract

Marketed in Vietnam’s megacities in the early years of the 21st century, Taiwanese bubble tea has quickly been accepted and loved by the young Vietnamese generation. In the beginning, bubble tea was served by “Taiwanese bubble tea” vendors located near schools. From 2003 up to now, the top 50 Taiwanese bubble tea brands have appeared increasingly with innovations in order methods, professional service, equipment, and packaging, especially creating suitable flavors for Vietnamese,… making bubble tea originated in Taiwan- becomes a phenomenon, a cultural trend of young people in urban areas, especially Ho Chi Minh City. By anthropological research approaches as participant-observation, in-depth interviews of bubble tea’ fans, including students, graduate students who studied in Taiwan, and office workers; based on transcultural concepts as well as cultural acculturation, article “The Bubble tea culture of young Vietnamese in Ho Chi Minh City - the transcultural relation between Taiwan and Vietnam in the 21st century” is presented by the author through two main contents: (1) History of bubble tea in Ho Chi Minh City (2) From Taiwanese bubble tea culture to bubble tea drinking culture in Ho Chi Minh City.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
978-94-6463-008-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_124How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Phan Thị Hồng Xuân
PY  - 2022
DA  - 2022/12/05
TI  - The Bubble Tea Culture of Young People in Ho Chi Minh City - A Cross-Cultural Exchange Between Taiwan (China) and Vietnam in the 21st Century
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 996
EP  - 1004
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_124
DO  - 10.2991/978-94-6463-008-4_124
ID  - Xuân2022
ER  -