Proceedings of the 19th International Symposium on Management (INSYMA 2022)

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The Effect of Operational Efficiency, Marketing Effectiveness, and Leverage on the Financial Performance of PT Pelabuhan Indonesia (PERSERO) Regional I

Authors
Rizka Ameylina Nasution1, *, Iskandar Muda1, Nisrul Irawati1
1University of North Sumatra, Medan, Indonesia
*Corresponding author. Email: rizkaameylina@gmail.com
Corresponding Author
Rizka Ameylina Nasution
Available Online 5 December 2022.
DOI
10.2991/978-94-6463-008-4_28How to use a DOI?
Keywords
Operational Efficiency; Marketing Effectiveness; Financial Leverage; Financial Performance
Abstract

This study aims to analyze the performance of PT Pelabuhan Indonesia (Persero) Regional I as part of the Indonesian logistics chain. The efficiency and effectiveness of PT Pelabuhan Indonesia (Persero) Regional I are expected to reduce logistics costs to realize economic development in the Western region of Indonesia. Performance measurement was done through its financial performance. This evaluation measured the effect of operational performance, marketing activities, and leverage on its financial performance to identify and need to improve its performance. The object of this research was the financial statements of PT Pelabuhan Indonesia (Persero) Regional I for the period 2015–2020. Based on the DuPont method, return on equity is influenced by net profit margin, total asset turnover, and debt to equity.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 19th International Symposium on Management (INSYMA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
5 December 2022
ISBN
978-94-6463-008-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-008-4_28How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rizka Ameylina Nasution
AU  - Iskandar Muda
AU  - Nisrul Irawati
PY  - 2022
DA  - 2022/12/05
TI  - The Effect of Operational Efficiency, Marketing Effectiveness, and Leverage on the Financial Performance of PT Pelabuhan Indonesia (PERSERO) Regional I
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 206
EP  - 212
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_28
DO  - 10.2991/978-94-6463-008-4_28
ID  - Nasution2022
ER  -