Online Grocery Shopping and Covid-19

Indonesian Consumers’ Behavior Changes in the New Normal

DOI

10.2991/978-94-6463-008-4_103How to use a DOI?

Keywords

Consumer behavior; behavior change; online grocery shopping; theory of planned behavior

Abstract

Online grocery shopping was intended to ease busy consumers who could not go to the store due to tight schedules. However, when the Covid-19 hit, this shopping channel saw a surge in Indonesian consumers’ interest in its lesser contact factor. There were also business entities specifically built up to cater Indonesian consumers on this platform. This paper aims to describe the Indonesian consumers’ behavior changes towards online grocery shopping through a literature review. The results show that Indonesian consumers had adjusted to changes after the Covid-19 pandemic. Thus, online grocery shopping will likely stay in the Indonesian consumer’s preference for shopping. The paper also provides substantial managerial implications.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Febrina Hambalah
AU  - Herman
PY  - 2022
DA  - 2022/12/05
TI  - Online Grocery Shopping and Covid-19
BT  - Proceedings of the 19th International Symposium on Management (INSYMA 2022)
PB  - Atlantis Press
SP  - 825
EP  - 831
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-008-4_103
DO  - 10.2991/978-94-6463-008-4_103
ID  - Hambalah2022
ER  -