Trust or Usefulness? QR Code Payment Among Millennials in a Disrupted Market

DOI

10.2991/aebmr.k.210628.032How to use a DOI?

Keywords

QR Code, Mobile Payment, Usefulness, Trust, Behavioral Intention

Abstract

The digitization trend has increased dramatically in the past decade. The development of the internet and the increasing use of smartphones worldwide indicate the starting of the industrial revolution 4.0, which is now moving into a society 5.0 era. This trend has affected almost all activities of human life, including marketing, where traditional transaction processes began to shift to the digital ones. Mobile payment using Quick Response (QR) code is one of the digital transaction options in Indonesia. This study aims to investigate the key factors that encourage millennials to use the QR code in the payment process. The study focuses on four variables: mobile usefulness, trust, attitude, and behavioral intention. Trust and usefulness are often the reasons people adopt new technologies, yet the question of which one is the most influential factor for millennials arises. To answer this question, researchers surveyed 165 Indonesian millennial respondents. The results show that usefulness has a direct positive effect on using QR codes in mobile payments. Meanwhile, trust has the largest indirect effect on using QR codes through the mediation of the attitude variable.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Grace F. Djayapranata
AU  - Andhy Setyawan
PY  - 2021
DA  - 2021/06/29
TI  - Trust or Usefulness? QR Code Payment Among Millennials in a Disrupted Market
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 194
EP  - 199
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.032
DO  - 10.2991/aebmr.k.210628.032
ID  - Djayapranata2021
ER  -