Correlation Analysis Among Innovation, Risk-taking, Competitive Aggressiveness, and Proactiveness on Company Performance in the Covid-19 Situation

DOI

10.2991/aebmr.k.210628.004How to use a DOI?

Keywords

Innovation, Risk-taking, Aggressiveness, Proactiveness

Abstract

This research originated from the Covid-19 pandemic that began in February 2020. Since the Covid-19 pandemic, the Indonesian economy has experienced a significant decline, especially the MSMEs in Indonesia, so the authors are interested in examining the correlation among innovation, risk-taking, competitive aggressiveness, and proactiveness on company performance. This study uses a sample of MSMEs domiciled in Surabaya. This research method was carried out using purposive sampling by distributing questionnaires through the Google form application. This study uses classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test) and paired sample test. This study’s results are that innovation, risk-taking, competitive aggressiveness, and proactiveness variables have a strong effect on Company Performance. Research results are in line with previous research (Khotimah & Fiati 2013, Alimudin 2013, Ismanto 2016, Haryono & Marniyati 2017).

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bertha Silvia Sutejo
AU  - Marwin Antonius Rejeki Silalahi
PY  - 2021
DA  - 2021/06/29
TI  - Correlation Analysis Among Innovation, Risk-taking, Competitive Aggressiveness, and Proactiveness on Company Performance in the Covid-19 Situation
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 16
EP  - 20
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.004
DO  - 10.2991/aebmr.k.210628.004
ID  - Sutejo2021
ER  -