Determination of Green Marketing Strategies Through Marketing Communication in the Business World in the Society 5.0 Era

DOI

10.2991/aebmr.k.210628.030How to use a DOI?

Keywords

Green Marketing, Marketing Communication, Society 5.0

Abstract

Marketing communication in green marketing aims to influence purchase decisions for consumers interested in the green movement. In addition to product advantages and brand image, companies must also think about consumer transaction convenience. Consumers consider various transaction choices to facilitate electronic-based businesses; in other words, there is an element of service acceleration through more sophisticated business modifications, namely the application of the Society 5.0 era. Marketing communications must include the following elements: advertising through environmental advertisements, sales promotion through the web systems and utilization of cloud computing, utilization of big data in public relations, and personal selling through web engineering systems, and expanding market space.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hayuning Purnama Dewi
PY  - 2021
DA  - 2021/06/29
TI  - Determination of Green Marketing Strategies Through Marketing Communication in the Business World in the Society 5.0 Era
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 181
EP  - 187
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.030
DO  - 10.2991/aebmr.k.210628.030
ID  - Dewi2021
ER  -