How are Buying Intentions in a Marketplace Formed? An acceptance of New Technology in Young People

DOI

10.2991/aebmr.k.210628.024How to use a DOI?

Keywords

social influence, behavioral intention, perceived usefulness, attitude

Abstract

This research discusses the existing marketplaces in Indonesia. The purpose of this research is to determine the effects of Social Influence on Behavioral Intention and Perceived Usefulness on Attitude in a marketplace. This study is quantitative research with a causal design, with 304 respondents from Surabaya. There are 9 variables in this study, namely Perceived Usefulness (PU), Perceived Enjoyment (PE), Perceived ease of use (PEOU), Trust in the m-vendor (TR), Social influences (SI), Satisfaction (SAT), Usage behavior (USE), Behavioral intention (BI), and Attitude (ATT). The results show that Social Influence has a positive effect on Behavioral Intention, while Perceived usefulness is not proven to affect Attitude.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bryan Julio
AU  - Dudi Anandya
AU  - Indarini
AU  - Freddy Mutiara
PY  - 2021
DA  - 2021/06/29
TI  - How are Buying Intentions in a Marketplace Formed? An acceptance of New Technology in Young People
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 146
EP  - 151
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.024
DO  - 10.2991/aebmr.k.210628.024
ID  - Julio2021
ER  -