Destination Image, Satisfaction and Tourist Loyalty: A Study of Post Disaster Recovery in Gili Matra

DOI

10.2991/aebmr.k.210628.035How to use a DOI?

Keywords

destination image, satisfaction, loyalty

Abstract

This study analyzes the mediation role of destination image on the influence of tourist satisfaction toward loyalty according to the survey on 155 sample respondents who visited Gili Matra after the 2018 earthquake. A structural equation model (SEM) was used to analyze the collected data. The research findings reveal that tourist destinations’ cognitive and affective image has a significant effect on tourist satisfaction. Furthermore, tourist satisfaction is shown to mediate the influence of destination image on tourist satisfaction significantly. In addition, this research also outlines the theoretical and managerial implications regarding risk management and promotion strategies for risky destinations.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Dwi Putra Buana Sakti
AU  - Siti Nurmayanti
AU  - M. Firmansyah
PY  - 2021
DA  - 2021/06/29
TI  - Destination Image, Satisfaction and Tourist Loyalty: A Study of Post Disaster Recovery in Gili Matra
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 212
EP  - 216
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.035
DO  - 10.2991/aebmr.k.210628.035
ID  - Sakti2021
ER  -