Proceedings of the 18th International Symposium on Management (INSYMA 2021)

International Negotiations in Asian Countries and India: Where Do I start? Impact of Modern Technology?

Authors
Yashwant Pathak
Corresponding Author
Yashwant Pathak
Available Online 29 June 2021.
DOI
10.2991/aebmr.k.210628.050How to use a DOI?
Keywords
International negotiation, modern technology, Asian countries, guanxi
Abstract

Global marketing is becoming an essential aspect of marketing management, and it is an integral part of international business. As the companies are looking for a market for their products, it has become imperative that the people have to build expertise in interacting with culturally diverse groups from different countries. So also, the marketing strategies vary from country to country. One has to learn about that country and people and their culture to get their businesses successful. This article discusses many such aspects, focusing on Asian and Indian continent business markets and the impact of modern technology and changing business traits.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 18th International Symposium on Management (INSYMA 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
29 June 2021
ISBN
978-94-6239-400-1
ISSN
2352-5428
DOI
10.2991/aebmr.k.210628.050How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yashwant Pathak
PY  - 2021
DA  - 2021/06/29
TI  - International Negotiations in Asian Countries and India: Where Do I start? Impact of Modern Technology?
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 304
EP  - 307
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.050
DO  - 10.2991/aebmr.k.210628.050
ID  - Pathak2021
ER  -