International Negotiations in Asian Countries and India: Where Do I start? Impact of Modern Technology?

DOI

10.2991/aebmr.k.210628.050How to use a DOI?

Keywords

International negotiation, modern technology, Asian countries, guanxi

Abstract

Global marketing is becoming an essential aspect of marketing management, and it is an integral part of international business. As the companies are looking for a market for their products, it has become imperative that the people have to build expertise in interacting with culturally diverse groups from different countries. So also, the marketing strategies vary from country to country. One has to learn about that country and people and their culture to get their businesses successful. This article discusses many such aspects, focusing on Asian and Indian continent business markets and the impact of modern technology and changing business traits.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yashwant Pathak
PY  - 2021
DA  - 2021/06/29
TI  - International Negotiations in Asian Countries and India: Where Do I start? Impact of Modern Technology?
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 304
EP  - 307
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.050
DO  - 10.2991/aebmr.k.210628.050
ID  - Pathak2021
ER  -