Disruptive Innovation in Food Commodities: Efforts to Solve the Problems of Food Price Stabilization in Indonesia

DOI

10.2991/aebmr.k.200127.073How to use a DOI?

Keywords

Food, marketing distribution, disruptive innovation

Abstract

The factors that determine food prices are supply and demand. On the supply side, food prices are determined by the ability of production and distribution to consumers. However, the ability of distribution also determines the stabilization of food prices. Food commodities are primary needs for human consumption so that their supply must be fulfilled, and access must be reached through efficient distribution channels. The length of the distribution channel will increase marketing costs, which will then be charged to consumers and cause more expensive food prices. In the digital era, innovations are needed in an effort to stabilize food prices, help to create new markets, and develop existing markets (i.e., conventional markets). The technology advancement is expected to produce new distribution channels or disruptive innovations. This paper analyzes patterns of food availability and solves the problem of stabilizing food prices in Indonesia through a disruption innovation strategy.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - N. Istifadah
AU  - H. Tjaraka
PY  - 2020
DA  - 2020/01/31
TI  - Disruptive Innovation in Food Commodities: Efforts to Solve the Problems of Food Price Stabilization in Indonesia
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 356
EP  - 360
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.073
DO  - 10.2991/aebmr.k.200127.073
ID  - Istifadah2020
ER  -