Development Strategy of Startupreneur for Creative Economic Business Activities to Improve Local Tourism

DOI

10.2991/aebmr.k.200127.086How to use a DOI?

Keywords

Startupreneur, Creative Economy, SWOT

Abstract

The research objective is to find out development strategies, innovation potential, and entrepreneurial abilities and network development to strengthen access to human resources, institutional access, capital, markets, information, and technology to support Startupreneur and strengthen capacity to improve local tourism. The descriptive research on creative economic actors in Indonesia engaged in the tourism sector using qualitative methods by SWOT analysis. The result showed that the potentials in Startupreneur are for innovation and entrepreneurial ability. The efforts to increase local tourism, SO strategy (growth strategy) need to be conducted by differentiating and developing creative economic products, market segmentation, especially the domestic market, development of production of the creative products based on local resources, and the use of technology to strengthen marketing networks.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - J. Susyanti
PY  - 2020
DA  - 2020/01/31
TI  - Development Strategy of Startupreneur for Creative Economic Business Activities to Improve Local Tourism
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 422
EP  - 429
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.086
DO  - 10.2991/aebmr.k.200127.086
ID  - Susyanti2020
ER  -