The Effect of e-WOM on Travel Intention, Travel Decision, City Image, and Attitude to Visit a Tourism City

DOI

10.2991/aebmr.k.200127.053How to use a DOI?

Keywords

e-WOM, City Image, Attitude, Travel Intention, Travel Decision

Abstract

Social media is one form of e-WOM that plays a critical role in the tourism industry. Sharing information via Instagram can lead to travel intentions and travel decisions. The purpose of this study is to investigate the effect of e-WOM on travel intention, travel decision, city image, and attitude to visit a tourism city. This research was conducted in one of the most visited cities in Indonesia, namely Bandung. This type of research was causal research and used primary data. The sampling technique used was non-probability sampling with a Purposive Sampling type. Data processing used SEM and SPSS analysis techniques. The results of this study indicated that e-WOM had a significant effect on attitude, city image, travel intention, and travel decision. The attitude variable had a significant effect on city image and travel intention. Travel intention had a significant effect on travel decisions. Nevertheless, the City image variable had no effect on travel intention.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - J. Gosal
AU  - E. Andajani
AU  - S. Rahayu
PY  - 2020
DA  - 2020/01/31
TI  - The Effect of e-WOM on Travel Intention, Travel Decision, City Image, and Attitude to Visit a Tourism City
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 261
EP  - 265
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.053
DO  - 10.2991/aebmr.k.200127.053
ID  - Gosal2020
ER  -