The impact of interactivity of electronic word of mouth, e-quality of the website, decision support satisfaction on customer loyalty of Mataharimall.com
- DOI
- 10.2991/insyma-19.2019.40How to use a DOI?
- Keywords
- interactivity of EWOM, e-quality of the website, decision support satisfaction, e-loyalty
- Abstract
Nowadays, companies are required to act swiftly, being decisive and accurate in running the business as well as making decisions to face the growing competition in the business environment that moves dynamically and filled with uncertainty. The purpose of this study is to analyze and test the positive effect of the interactivity of E-wom system on decision support satisfaction, the interactivity of e-wom towards e- quality of the website, e-quality of the website on decision support satisfaction and its impact on e- loyalty. Data were collected using a questionnaire. Convenience sampling was applied. Samples were collected from 400 respondents. Statistical analysis was conducted using the approach of Partial Least Square - Structural Equation Modeling (PLS-SEM). This study shows that the interactivity of E-wom system had a positive effect on e-quality of the website and on decision support satisfaction. Then, e- quality of the website had a positive effect on decision support satisfaction. Finally, decision support satisfaction had a positive effect on e-loyalty.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yunita Corazon Aqino Pioh AU - Innocentius Bernarto PY - 2019/03 DA - 2019/03 TI - The impact of interactivity of electronic word of mouth, e-quality of the website, decision support satisfaction on customer loyalty of Mataharimall.com BT - Proceedings of the 16th International Symposium on Management (INSYMA 2019) PB - Atlantis Press SP - 155 EP - 158 SN - 2352-5398 UR - https://doi.org/10.2991/insyma-19.2019.40 DO - 10.2991/insyma-19.2019.40 ID - Pioh2019/03 ER -