The effect of e-mass customization in the dimension of consumer’s perceived value on satisfaction and loyalty of luxury brand consumers in Indonesia

DOI

10.2991/insyma-19.2019.33How to use a DOI?

Keywords

consumer's perceived value, satisfaction, loyalty, customization, luxury brands

Abstract

This study aims to analyze the effect of dimensions of Consumer's Perceived Value on Satisfaction and Loyalty of luxury brand consumers in Indonesia. This research data processing used Structural Equation Modeling (SEM) with Statistical Package for Social Sciences program (SPSS) version 18 and LISREL 8.70. The sampling technique used non-probability sampling. Data were obtained online from respondents who meet the specified population characteristics. The number of samples used in this study was 160 female respondents in Indonesia. The results of this study indicate the influence of utilitarian value and self-expressive value which has a negative and insignificant impact on the satisfaction of luxury brand consumers in Indonesia. Hedonic value, social value, and creative achievement value had a positive and significant influence on the satisfaction of luxury brand consumers in Indonesia and satisfaction had a positive impact on consumer loyalty in luxury handbag brands in Indonesia.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gregorius Kevin Soesilo
AU  - Dudi Anandya
AU  - Ms. Indarini
PY  - 2019/03
DA  - 2019/03
TI  - The effect of e-mass customization in the dimension of consumer’s perceived value on satisfaction and loyalty of luxury brand consumers in Indonesia
BT  - Proceedings of the 16th International Symposium on Management (INSYMA 2019)
PB  - Atlantis Press
SP  - 129
EP  - 131
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-19.2019.33
DO  - 10.2991/insyma-19.2019.33
ID  - Soesilo2019/03
ER  -