Resource orchestration to improve communication with customers: "case study: MSME footwear in East Java"

DOI

10.2991/insyma-18.2018.58How to use a DOI?

Keywords

resource orchestration, ISO 9001 standards, customer communication

Abstract

This study aims to discuss the orchestration of resources in MSME in accordance with the implementation of ISO 9001 standards and the improvement of product competitiveness. By using case study research approach at MSME footwear in East Java, the results obtained are the information on how the company is orchestrating its resources from the early stages toward the growth stage by means of the certification program of ISO 9001. In the early stages, the company owner has lots of activity of routine work and is only reactive to the problems occurred, but after applying ISO 9001, the owner finds that the management of the company is more coordinated, and controlled. Besides, the company has more activities to develop including establishing communication and maintaining relationships with the customers.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Juliani Dyah Trisnawati
AU  - Muhammad Rosiawan
PY  - 2018/03
DA  - 2018/03
TI  - Resource orchestration to improve communication with customers: "case study: MSME footwear in East Java"
BT  - Proceedings of the 15th International Symposium on Management (INSYMA 2018)
PB  - Atlantis Press
SP  - 236
EP  - 239
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-18.2018.58
DO  - 10.2991/insyma-18.2018.58
ID  - DyahTrisnawati2018/03
ER  -