Influence of destination attributes on destination image of Surabaya City according to domestic MICE participants

DOI

10.2991/insyma-18.2018.49How to use a DOI?

Keywords

destination attributes, destination image, MICE

Abstract

This study aims to determine the influence of destination attributes on destination image of Surabaya city according to the domestic MICE participants and also to know the differences in perception concerning the importance of MICE destination attributes based on socio-demographic characteristics of respondents. The study used questionnaire distribution using judgmental sampling technique. The data were processed by multiple regression method to see the influence of destination attributes towards destination images and ANOVA t-test to test the differences in perception. The results indicated that destination attributes have a significant positive influence on the destination image formation of Surabaya City, especially in the attributes of Amenities, Accountability, and Attraction. While the difference when viewed from Cognitive Image and Affective Image test results shows that there are differences in perception among MICE participants on the importance of destination attributes in forming the image of a MICE city

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Fitri Novika Widjaja
PY  - 2018/03
DA  - 2018/03
TI  - Influence of destination attributes on destination image of Surabaya City according to domestic MICE participants
BT  - Proceedings of the 15th International Symposium on Management (INSYMA 2018)
PB  - Atlantis Press
SP  - 199
EP  - 202
SN  - 2352-5398
UR  - https://doi.org/10.2991/insyma-18.2018.49
DO  - 10.2991/insyma-18.2018.49
ID  - NovikaWidjaja2018/03
ER  -