Influence of Modern Retail, Digital Marketing, and Technological Infrastructure Toward Traditional Retail in Indonesia

DOI

10.2991/978-94-6463-585-0_52How to use a DOI?

Keywords

Modern Retail; Digital Marketing; Technological Infrastructure and Traditional Retail

Abstract

Digital transformation is concerned with the changes caused by digital technologies in the business model of companies, resulting in changes in products or the structure of the organization or the automation of processes. The disruption caused by digitalization has triggered significant upheaval within the retail industry, with traditional offline firms worldwide facing unprecedented challenges [1]. This disruption is exemplified by the success of online store giants like Tokopedia and Shopee, which have rapidly seized market share. As a result, traditional retailers are compelled to confront this existential challenge by reconfiguring their business models while leveraging their offline strengths.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rama Ariffian
AU  - Munawaroh Zainal
PY  - 2024
DA  - 2024/12/11
TI  - Influence of Modern Retail, Digital Marketing, and Technological Infrastructure Toward Traditional Retail in Indonesia
BT  - Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
PB  - Atlantis Press
SP  - 754
EP  - 765
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-585-0_52
DO  - 10.2991/978-94-6463-585-0_52
ID  - Ariffian2024
ER  -