Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)

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Can We Help Young Adult Men From Depressive Disorder With Social Marketing Mix?

Authors
Aurora Dinda Pramono1, Mochammad Riyadh Rizky Adam1, *
1Business Management, Swiss German University, Tangerang, Indonesia
*Corresponding author. Email: rizky.adam@sgu.ac.id
Corresponding Author
Mochammad Riyadh Rizky Adam
Available Online 11 December 2024.
DOI
10.2991/978-94-6463-585-0_31How to use a DOI?
Keywords
Social Marketing Mix; Mental Health
Abstract

In Jakarta, 20 percent of the population experiences mental health issues, which equates to two out of every ten people. Most people in Jakarta, ages 15 to 24, suffer from depression. However, the Indonesian government has implemented various efforts to improve mental health. To raise mental health awareness in Indonesia, particularly for depression, this study looked at the effect of a social marketing mix on the intention to implement a healthy lifestyle. Factors in this study included social product, social price, social place, and social promotion. We collected 275 responses from young adult men in the Jabodetabek district using an online survey. The findings revealed that social products and social places have the greatest impact on the intention to implement a healthy lifestyle. In contrast, social pricing and social promotion have little effect on the intention to implement a healthy lifestyle.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
11 December 2024
ISBN
978-94-6463-585-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-585-0_31How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Aurora Dinda Pramono
AU  - Mochammad Riyadh Rizky Adam
PY  - 2024
DA  - 2024/12/11
TI  - Can We Help Young Adult Men From Depressive Disorder With Social Marketing Mix?
BT  - Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
PB  - Atlantis Press
SP  - 453
EP  - 476
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-585-0_31
DO  - 10.2991/978-94-6463-585-0_31
ID  - Pramono2024
ER  -